Alliance Leaders represent the highest level of participation. These businesses don’t just follow standards—they help influence the future direction of ethical automotive service and sales.
Everything in Trusted Partner, plus:
Alliance Leader designation
Dedicated Alliance liaison
Advisory council eligibility
Early involvement in Alliance initiatives and pilots
National or multi-market recognition
Public acknowledgment as a model integrity-driven business
What This Level Signals
“This business helps define what ethical automotive practices look like—today and tomorrow.”
Ideal For
Industry leaders
Multi-location or high-profile businesses
Owners passionate about elevating standards across the industry